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identifying your niche, standing out from your competitionI started this article with respect to identifying how one can pursue self-employment in a seemingly crowded niche, but this really is applicable to anyone. If you are looking for work and competing for a position, the tips in this post should help you with your job search. How are you different than those you are competing with? If you can't answer this question, how will you differentiate yourself from your competition?

Recently, I had the priviledge of talking to a guy about self-employment. I LOVE talking about work that fits. In this case, this guy is a military veteran who, after serving our country, joined a  line of work that seems to be what he needed to do, but conflicts with his inner drive.

Mike (fictitious name for protection) is working in law enforcement. However, his passion is fitness. He thinks he'd like to take advantage of his GI Bill benefits and pursue his degree in a discipline related to exercise science. At first glance, one might think that will be a tough field because of the competition. There are fitness trainers galore out there. You can walk into a gym and find half a dozen personal trainers. One guy told me he has watched how it took his brother 15 years to make a decent living as a personal trainer, but is that really necessary?

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